Bakkt, a digital asset firm, established a partnership with Google on Friday. This partnership symbolizes the attempt to address rapidly increasing customer demand and tastes in crypto industry.
This initiative will enhance the reach and usage of digital content where millions of people will be exposed to digital materials as a result of this relationship and make payments more accessible as well.
Bakkt’s New Google Partnership
Bakkt was launched in 2018 by Intercontinental Exchange, the owner of the New York Stock Exchange. Consumers can purchase, sell, send, and spend digital assets, such as cryptocurrencies, on the digital assets’ marketplace.
Bakkt users will be able to add their virtual Bakkt Visa Debit Card (“Bakkt Card”) to Google Pay as a result of this partnership.
Users will be able to buy products and services everywhere that takes Google Pay after that. For these payments to take place, digital assets in users’ wallets, such as Bitcoin, will be converted to fiat cash.
Bakkt also revealed that Google Cloud has been chosen as its preferred cloud provider. The startup will target shops and merchants in the United States with its Google Cloud-powered products.
To produce fresh business insights, the digital assets’ marketplace intends to use the Cloud’s industry-leading solutions. On its platform, the new analytics would incorporate artificial intelligence, machine learning, and geolocation features.
Bakkt customers will have more loyalty redemption choices thanks to these findings. The firm’s partners will have data on valuable customer behavior patterns at the same time.
Gavin Michael, the CEO of Bakkt, spoke about the collaboration. He said that this collaboration demonstrates the firm’s strong position in the digital asset marketplace, allowing users to enjoy their digital assets in real-time, in a secure, and dependable manner.
The company would be able to make the platform more innovative by partnering with Google Cloud, he added. And then scale it up to meet the demands of millions of people.
Bakkt is the latest Cryptocurrency platform to integrate Google Pay. Bitpay, a bitcoin payment service provider, introduced Google Pay for cardholders in the United States in August. In June, Coinbase made Google Pay and Apple Pay available to its cards.
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